INC. Magazine asked successful entrepreneurs how they get difficult clients to buy into their ideas, products, and services. JumpPhase Ventures’ founder, Kraettli L. Epperson, was quoted on his use of personal endorsements:
“The most effective thing we’ve done is to provide clients with personal endorsements from existing clients. These references can be a few sentences, case studies or direct telephone calls. We’ve found that when things get sticky, client references are the great ‘un-sticker.’ Nothing beats a personal endorsement.”
Read the full article on Inc.om and see what other entrepreneurs had to say: 6 Ways to Get Even the Most Difficult Clients On Board.