Digital marketing is critical to growth. Modern digital marketing allows companies to quickly find and target their perfect customer, to control customer acquisition costs and to successfully compete with larger companies. It has leveled the playing field and allowed for the launch of highly innovative, disruptive products and services that before would have been too expensive to market.
Digital marketing includes search engine optimization (SEO), search engine marketing (SEM), other forms of cost-per-click (CPC) marketing like re-targeting, and social media marketing.
Crucial in the process is the creation of a multi-step marketing process that firsts collects interest and then cultivates that interest through multiple client touches that develop interest, credibility and demand. Without a systematic approach to client relationship cultivation, much of the initial value of digital marketing is lost.
To have a discussion about how JumpPhase can help your company develop effect campaigns and systems, contact us.